SASS 613: Advanced Research Design

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process.

This long awaited successor of the original Cook/Campbell Quasi-Experimentation: Design and Analysis Issues for Field Settings represents updates in the field over the last two decades. The book covers four major topics in field experimentation: theoretical matters, quasi-experimental design, randomized experiments, and generalized causal inference.